Prior to the design of the menu, I gather images and colors that expressed the theme of the menu. Since it’s a japanese restaurant, I wanted the design to reflect the culture while adding my own twist to the concept as well.
I decided to use a split-complementary color scheme with orange, red, and green. This creates a warm and soft color mixture that invokes the similar warmth ramen often brings to the customer.
I wanted to use red to represent Japan, orange which often is used in food industry to invoke hunger, and green which represents nature and the mountains of Japan.
This project taught me how to utilize each element and principle of design to create a composition with purpose. Using colors, lines, and shapes to not only show elements visually but also aid in expressing moods and feelings.
I learned how to balance visual elements to copy text and how important one is to the other. Especially in menus which you can’t have one without the other, since they play an important role in conveying messages to the customer.