Gathered all digital assets and assessed the situation. Reviewed all past branding and decided on consistent features to be set in the design guide. Made sure to have all variations of the logo, colored and BW as well as the logo text. Determined the font used on the logo to be used as the branding font.
Once the assets were gathered, they were traced over, using Illustrator to create higher quality versions to be used in the future (to be exported as SVG, PNG & JPEG). This had to be done for all the logos given by the company.
The company had requested for standard alternative logos to use in special scenarios. The standard black and white logos and an outlined version of the colored logos for images that require the logo to stand out.
Designing the Booklet
Once the rough draft was completed, the design was transferred over to InDesign for a cleaner draft. During this process, I had to figure out how to balance the graphics with the text. The logo sizes were either long or small. Ensuring that each page is visually balanced was key.
The initial version only had the assets and no space for the placeholder text. The copy text hadn’t been approved and I didn’t know if they were going to write or include it in the design guide yet.
Based on feedback, the layout had different iterations to find out the best way to balance out each asset. This helped up figure out important pieces that needed to be included in the guide and what we could leave out.