A school website’s main purpose is to inform current or future students about current events, but how can the site go beyond that purpose? How can it cater to future graduates and help them after graduation? What reason would graduates and alumnus have to go back to the school website? These questions pose a challenge for a new UX designer, and in this case study, we will be exploring the solutions to this challenge.
The main challenge is to update the site, visual and function-wise. To give a reason for students to actively use the site before and post-graduation.
The site analysis helps create an understanding of the site and its features. During the process,
I was able to identify pain points of the site which can be further developed during the empathy step in the design process.
Moving into the design, I curated a style tile to help define the visual aesthetics for the high fidelity prototypes in the next process. The colours and design are draw from Yale University, but with a modern and updated twist for the Yale School of Arts.